3ones

Chief Design Advocate

useful cost per acquisition models here

"Work your way UP the funnel, not down"

"Unlike a typical batch machine learning algorithm, which looks at an entire dataset before extracting rules and patterns, an online algorithm simply looks at one sample of the dataset at a time. “The essence of Vowpal Wabbit’s speed is its ability to cover a smaller sample of data and still make the right decisions” Langford explains. As more samples are processed over time, the algorithm can improve, but at least it’s always ready to make a decision." ..... "The algorithm also requires less computing power...
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RFID tagging technology (also uses an updated bar code version). Open development platform.