3ones

By Michael Mark, Creative Director/CEO @ NYCA The senior writer had his site up in our conference room. Six of us walked in for our usual group probe. At NYCA, we surround candidates like Disney hyenas. “What was the strategy behind the creative? ...

By Michael Mark, Creative Director/CEO @ NYCA Every idea has its creator in it. The uninspired idea has nothing more. A good idea has its own self in it as well; its voice, mission. A great idea has other voices in it. The client’s, the consumer’s...

By Michael Mark, Creative Director/CEO @NYCA Seth Godin said it better than I could. We try to live it here every day. “One way to think about running a successful business is to figure out what the least you can do is, and do that. Thats actually...

By Michael Mark, Creative Director/CEO @NYCA It wasn’t on the field but during and after the Bowl that we got a sense of what’s on people’s minds. I see the commercials and programming around this event as a mass emotional snapshot. There are the ...

By Michael Mark, Creative Director/CEO @NYCA I had a great idea – no really, a big, rare, juicy one. It was clear, unique – it was an app for cripes sakes! And for a client who is innovation focused! I ran to the digital producers, “Get your heads...

By Michael Mark, Creative Director/CEO @NYCA I read that 40% of the people who get a diagnosis from their physician will doubt the doc if their social network friends question it. Now, I like second opinions like I do another slice of cream pie bu...

By Michael Mark, Creative Director/CEO @NYCA Hiring is more and more the key to our success. We are out of the way of others in our industry and we need to be a destination point – not geographically but for services provided. The cultural and the...

http://www.youtube.com/watch?v=A-wJRRHCEdA Happy holidays from NYCA!  Click the link to check out our gift rap!

By Michael Mark, CEO/Creative Director @NYCA I am taking off my shoes and walking over to the fire. I want you to hold my feet to the flames. I am to be held accountable. If this is kinky to you, let me tell you it is business to us. We do what w...

By Michael Mark, CEO and Creative Director @NYCA I am not pissed at Tiger.   I didn’t invest hundreds of millions in him like TAG Heuer, Nike, Accenture, Gatorade and Gillette.  I didn’t even buy his clubs or red shirts.  I did buy into his supern...