In the kids book "George Saves the World by Lunchtime", George saves the world through recycling. His four tips are reduce, repair, reuse and recycle. When Toyota decided to build Toyota Conversations Powered by Tweetmeme, they applied the same approach. The collaboration is about more than simply utilizing a social media tool to reach out to customers. It also allows Toyota to meet business objectives like reducing resources, while at the same supporting customer-friendly initiatives such as transparenc...
A study by Burson-Marsteller finds that 79 percent of the largest 100 companies in the Fortune Global 500 index are using social media tools.
At first glance, this may seem significant. But a closer look shows that Fortune 100 companies are showing interest but nothing to prove that social media tools are gaining significant corporate acceptance. Here's a copy of the full report and an accompanying power point presentation.
But it is early in the game and these are results show that social media tools are...
As ReadWriteWeb's Richard MacManus reported in 2006, 3Tera is a company to watch: "3Tera strikes me as a company to keep an eye on - they're tackling a complex problem and they have a lot of potential customers out there."
CA must agree. The companies have entered into a definitive agreement for CA to purchase 3Tera, adding it to CA's growing list of cloud acquisitions.
3Tera's focus is simplifying the deployment of environments. The tools also helps synchronize capabil...
Twitter just announced that it now sees 50 million non-spam messages every day. That's interesting but it means more when you look at it in context.
The company says that means there are 600 tweets per second. According to a separate Tweet by Twitter's new VP of Communications this afternoon, approximately 83 tweets per second contain product or brand references (20%). Here are some other interesting numbers and an official chart. Putting Twitter in context, Facebook and YouTube remain much larger.
Spo...
Google knows you. It knows what type of car you drive from that time, last year, when you looked up the where you could find a cheap set of tires. It knows that you like Mexican food from all the times you've looked on Google Maps. And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it's moving into what it's calling "the next generation of ad serving" - a simplified, streamlined ad server.
While Google currently has the ...
Seesmic will release a major update of its web-based Twitter client Seesmic Web today that will introduce a number of new features like drag and drop list management, TweetMeme integration, threaded conversations and a new way to view and manage your retweets. Seesmic Web now also includes a very handy new contact manager for Twitter.
The nicest new feature in Seesmic Web is the ability to drag and drop contacts to any list. Compared to TweetDeck and other desktop too...
Are people are who they really say they are online? Conventional wisdom tells us that social networking sites, blogs and other social media outlets have allowed people to carefully craft online "personas" - essentially idealized versions of who they are in real life. Are you wittier online? More outgoing? More social? Friendlier? For those hiding behind the keyboard and computer screen, personality traits like these are easier to fake. Or are they?
According to a recent research study, maybe not. Psycholo...
What do you get when a Christian pastor, an atheist, a grad student and a lawyer set up a website to criticize churches?
I swear, this isn't a bad joke. It's a very real site, ChurchRater, and it allows anyone with an Internet connection to identify and review church services around the world. Is the site inspiring frank conversations about worship and religion, as its creators intended? Is it allowing sometimes closed or cliqueish communities to see how they appear to outsiders? Or does it, as some users ...